Saturday, 20 June 2015

American Apparel #OOTD & Conscious Consumerism

I've been obsessed with American Apparel for probably about a decade now - no shame y'all! There is nothing I love more than a timeless, quality basic made by ethically treated and paid staff. American Apparel is vertically integrated, which means that supply and production are in house - no outsourcing. This eliminates the use of sweatshops and is ultimately good for the economy. It also allows the company to control and regulate workplace standards at all levels.

It's great when companies are transparent about their processes. I do my best to be a conscious fashion consumer wherever possible, whether that's shopping second hand/recycled, shopping local, or being conscious of the social implications of the companies I'm supporting. I encourage everyone to do the same. Personal style is inherently a creative outlet but it is also an important opportunity to be socially aware of what we choose to put on our backs, where it came from, and how it's been procured.

More photos & outfit details after the jump!

Sunnies: Shop in Chinatown (Similar here)
Kimono: American Apparel(Available here)
Waffle Mesh Dress: American Apparel (Available here)
Sneakers: Vans (Available here)
Backpack: One Fated Knight (Similar here)

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